Treat AI Like the Gym, or Get Left Behind

TL;DR

AI skill, like fitness, needs a weekly habit of two or three hours spent learning the latest advances, says Tade Oyerinde, founder of the online college Campus.

  • AI skills can be outdated within months
  • His argument is good business for Campus
  • He expects firms to build learning teams

Nobody will ever finish learning AI. Tade Oyerinde, founder of the online community college Campus, made that claim in June 2026, on stage at Fortune’s Brainstorm Tech conference in Aspen. Companies were scrambling to work out how to put AI to use, and he told the audience the scramble would not end once the technology settled down.

His case starts with speed. AI models change fast enough for a skill learned in January to be outdated by summer. The old approach to education asked people to learn a set of tools once and rely on them for good, which Oyerinde says no longer works. “The era of learn once and then you’re done for life is over,” he said. “We’re going to have this exponential takeoff.” Each new AI model helps build the next one, so the pace of change keeps speeding up.

To make the point land, he reached for the pre-season gym rush familiar to anyone who has spent a summer in New York City. Getting in shape for a few months and then stopping does not keep a person fit all year. Staying fit takes a standing weekly habit, and he argues AI skill works the same way. He put a number on staying “the equivalent of hot and fit” in a career. It takes “two or three hours a week learning how to use the most recent advances in AI,” he said.

He offered no relief. “I’m sorry if you’re exhausted,” he said. “You’re going to have to do that every year for the rest of your careers, ad infinitum.” Skip those hours, his argument goes, and a person falls behind without noticing.

The argument is also good business for him, because Campus’s own success depends on AI-driven learning catching on. The college has raised more than $100 million from investors betting that professionals will keep paying to maintain their AI skills, the way people renew a gym membership.

Oyerinde expects the habit to become a fixture inside companies too, with permanent teams built around continuous learning, development and evaluation. Those teams would sit alongside departments like finance or operations, and skill-building would become a standing function, with its own staff and its own calendar.

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Treat AI Like the Gym, or Get Left Behind | Chief AI Leader